Shows how pro football surpassed college gridiron and then baseball to become America’s leading sport. Key to the league’s success was its collegial business administration. For example, TV revenues are pooled and shared, so that competitive merit is the distinguishing characteristic. In earlier postwar years, visiting teams received a share of the gate. The chronology includes closeup views of the Rams, Browns, Colts, Cowboys, Chiefs, and Raiders. Technology and savvy use of electronic media played a key role, as did the accidental commissioner Pete Rozelle. TV, including Monday Night Football, also was a key driver — the NFL supplanted boxing and mastered the medium long before baseball grasped the possibilities. Football gained from the shifting cultural mores of the 1960s, but did not escape labor problems of the 1980s and 90s. The draft remains a key source of talent and public interest, although the rival AFL used superabundance of talent (athletes) to its advantage. The NFL now is an economic and social phenomenon as much as it is a sporting contest.