Strategy discovers a situation’s critical factors and derives a coherent, simply presented approach to the objective. According to Rumelt, who does not address the interplay with tactics, it comprises diagnosis, setting a guiding policy, and identifying / specifying a coherent set of actions. The latter creates strength, which sets it apart from Rumelt’s examples of bad strategy, which amount to sloganeering and disconnecting activity. Good strategy is often unexpected – not necessarily complex – because (pace Drucker) it has identified what’s really (already) going on. The key to the policy is to make it participatory (i.e., shared leadership).