Effectiveness cannot be taught but must be learned. It is a self-discipline. It is a modest goal but rare. The keys are 1) time: record where it goes, and consolidate useable blocs, 2) contribution: focus on results meaningful to the organization, not effort, 3) build on strengths: integrate the individual’s purpose and the organization’s required outcome. Do not try to build on weakness, 4) priorities: make the best use of time. Concentrate on results, and on leveraging opportunity (rather than problem solving), 5) decisions: identify the generic context and the most relevant principles. Get opinions first, to understand the relevance of facts. Self-development of executives is the only answer to both objective social needs for organizational performance and the individual’s need for achievement and fulfillment. A second reading.