A pedestrian and pedantic account of how interactivity is changing the craft of journalism. For newcomers, perhaps, the review of technologies (email lists, wikis, blogs, RSS) is useful. Clubby kudos to tech industry pals and transparent protestations of modesty (‘the audience is smarter than me’), as well as de rigeur fourth-estate antagonisms limit the possibility of any real insights. Lessig is more persuasive on the issue of copyright. Not useful as historical account or roadmap for development.