Narrates the rise and fall of Louis Rosetto, visionary of digital technology as catalyst for cultural transformation. The first third sketches Rosetto’s nomadic existence before landing in San Francisco in time to exploit the first Internet boom. The book then hurtles through the tale of

Wired

magazine as a microcosm of the dot-com phenomenon. Much of the tale centers on Rosetto’s obliviousness and Andrew Anker’s cynicism. It all ends rather abruptly when Conde Nast and Lycos purchase the magazine and web properties, respectively. Like

Burn Rate

, there is ample personal connection.