The famously successful Manchester United coach outlines his management precepts and practical guidelines for steering a professional sports organization. He writes ‘Make sure you see yourself in the team’ and frequently refers to his playing days, but doesn’t go much further toward an overarching theory. As regards sustaining success, the messages can be summarized as ‘Think critically, and think ahead’ while enforcing (often through delegation) the standards you’ve already established. The book’s organization appears the handiwork of Michael Moritz, whose ego unfortunately seems to loom over the work.