Outlines leading concepts in strategic, tactical, and operational (administrative) marketing. The author does not quite agree Drucker’s maxim that good marketing makes selling superfluous, but thinks instead that its task is to discover and satisfy unmet needs. The most useful (practical) chapters are 9 and 10: planning and evaluating performance. Also a useful review of the famous 4 Ps: product, prices, promotion, placement. Most of this material is probably now online.