3. Walsh, Web Startup Success Guide (16 Feb 2010)

A manual for software developers looking to launch entrepreneurial businesses. The environment has changed for the better, principally due to open source, online tools and platform options, and social networking / DIY marketing. The second main thrust is an introduction to fundraising, the third concerns managing productivity. The most important message appears at the outset: carefully choose the problem to be solved, and resolve so far as possible to use resources (i.e., code) you can muster yourself.

6. Cagan, Inspired (14 May 2010)

Product development is the process of discovering valuable, useable, and feasible services. In a how-to format, the author touches on roles/responsibilities, emphasizing the purpose is to determine what (now how) to build; the importance of focusing on the problem that is being solved for the user; the value of high fidelity prototypes (essentially, frequent iterations of the product requirements document); and the implicitly changing nature of product development in consumer businesses. Much of the material is already online, and represents a distillation of consulting engagements.